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Friday Free-For-All

Another week down. Have you met your writing goals this week?

Today’s Free-For-All is a little different. We’ve posted a lot about publishing and the changes to the publishing world over the past several years. It seems like now something changes every month if not more often.

Author and rabid blogger, Nathan Bransford, discusses this very topic on his blog. “In the Future, Will Everyone Be a Publisher?”

“…while the package of services that publishers provide to authors will still have appeal, [it's] not sure whether those services will be enough to constitute an industry that looks like the one we know.

For now, publishers can still rely on those services and their print distribution to attract authors. In the future, they won’t have that. And as those services become the central differentiator, you have to wonder if the adversarial approach publishers occasionally take with authors (slow payments, lack of transparency) will give way to a true service-oriented approach.”

One can only hope.

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The Importance of … Where are we?

The opinions contained in this article are solely those of the author and not Fictionista Workshop.

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“Come in and sit for a spell.” Old Mrs. Haverty beckoned me toward her. She looked more the type to cast a spell, but my tired feet accepted the invitation.

“Thank you kindly.” I noted the absence of a door, but didn’t want to be rude and point it out. I lowered myself—and landed on my backside. “Ow.”

“Oh, I’m sorry.” Mrs. Haverty covered her mouth with a withered hand, fingernails tipped in cotton candy pink. She spoke in hushed tones for my ears only. “I think the writer forgot to give me a chair.”

“That’s not all.” I rubbed my sore tailbone and glared at the lack of surroundings. I’d been so caught up in meeting the old woman— “Where are we anyway?”

“I don’t know.” Her already wrinkled brow scrunched together like a squeezed accordion. “Don’t you know?”

“No one tells me these things.” An idea had me inhaling a sharp breath. I’d heard whispers of it, but never thought I’d see it myself. “Maybe this is the Nothing?”

Mrs. Haverty swept her hand out at the emptiness around us. “Well of course it’s nothing.”

“No, I mean—the movie? About the stories, and the wolf, and—you know what? Never mind.” I dragged a hand over my hair. “I don’t suppose you have coffee?”

“Dearie, I’d love some, but now that you mention it, I don’t think I even have a kitchen.”

I sighed. “There’s always edits.”

So, yeah. Setting. In case you’re wondering, I think it’s pretty darned important. And I say that with a straight face, knowing full well I suck out loud at writing setting. At least in the first draft. I am the writer who forgets to give characters chairs and kitchens, who neglects to fill in the empty worlds I create with color, scent, texture, form, name—in other words, life.

Who would Darcy be without Pemberley? What adventures would await the Pevensies without Narnia? How would the Hobbits find the strength to go on without the promise of a return home to the Shire? And where would 90 percent of Stephen King’s characters be without Maine (dodgy place, Maine) to fuel another nightmare-riddled thriller?

Stories don’t happen in the Nothing, much as our jobs would be easier if they did. In my first drafts, I focus so much on the action and dialogue, I emerge from the writing haze to discover my entire tale takes place in a sort of featureless ether. I tend to forget that all my writerly brilliance needs a home, be it a house, a big city, or a distant galaxy. Thank goodness for edits and beta readers politely clearing their throats (or commenting a ridiculous number of times along the margins until I get the point).

Take time to give the worlds surrounding your characters life. Setting adds depth to any tale, and done well, earns a place in the memories of your readers. Don’t worry if you don’t get it right in the first draft, though… there’s always edits.

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Cara Michaels is a dreamer of legendary proportions (just ask her about the alien pirate spaceship invasion). Her imagination is her playground and nothing is quite so much fun for her as building new characters and new worlds with at least an edge of the fantastic. She’s writing whenever the opportunity presents itself and can typically be found tinkering with half a dozen projects. Occasionally all at once.

Cara is the author of the Gaea’s Chosen sci-fi romance series and has multiple shorts and novels in the works.

A flash fiction addict, Cara hosts the #MenageMonday challenge on her blog, Defiantly Literate.

Save the Day. Get the Guy.
Heroic Science Fiction & Paranormal Fantasy
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Attention bloggers! Interesting in writing a blogpost for Fictionista Workshop? Contact Miranda at burntcore@gmail.com to express interest and to discuss topics.

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Monday Musing

In today’s Monday Musing, we ask:

We all know plot is important, but sticking to it can be difficult. What do you do to stick to your plot-line of your story?

Share your thoughts with us below or on our Facebook page!

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Friday Free-For-All

As writers, we’ve all read/heard/shared various rules for writing. Grammar rules, editing 101, rules to follow, rules to break, the list goes on and on. Is there one set of rules to follow?

However, nothing seems to be as on point as author Neil Gaimen’s response to this very question.

Mr. Gaimen’s rules were originally posted on The Guardian, and was re-shared on Brain Pickings “Neil Gaimen’s 8 Rules of Writing”

Some of the finer examples:

1. Write

3. Finish what you’re writing. Whatever you have to do to finish it, finish it.

7. Laugh at your own jokes.

Read the full eight rules at “Neil Gaimen’s 8 Rules of Writing” and share what you think.

Do you think anything needs to be added after #1? Or do you have something you’d want added to this list?

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How to Market Your Books Like an Octopus

The opinions contained in this article are solely those of the author and not Fictionista Workshop.

5 Pillars of Marketing Reach

Let’s talk about octopi. They’re actually a little bit like your nightmares come to life. Whatever you do, don’t Google them, and don’t watch a YouTube video called “Octopus Houdini.” I digress, but the reason I’m using these creepy creatures for context in my post about book marketing is the fact they’re the smartest invertebrates, incredibly flexible, and really great at using each of their 8 arms to get what they need.

With all due respect, let’s forget Amanda Hocking for a moment. I’m about to explain why marketing your books like an octopus is the best idea of all time. Octopi wouldn’t survive long in the wild with a single arm. Likewise, you won’t survive long in the cutthroat ocean of indie or self-published book marketing if you don’t leverage each of the 5 most suction-cuppy arms of a good online marketing strategy:

Arm #1: Your Personal Brand

When I say Lexus, you probably think luxury. When I say J.K. Rowling, you think Harry Potter, philanthropy, and social activism. These automatic associations are branding done the right way. Carnival Cruise, on the other hand, probably has some less-than-positive connotations among most of us at this point.

Personal branding sometimes gets a bad rap, but it’s well worth discussion. As my buddy Nando Rodriguez of Ogilvy + Mather puts it, think of “your personal brand as an identity that puts you at a 360-degree view.” Identify your unique selling points, know how you fit into your genre, and drive it home on your marketing platforms.

Arm #2: Your Blogging

When an author recently asked me what the single most important component of their marketing strategy should be, my answer was blogging. Something like 97% of consumers start looking for products on a search engine, but only 4% of first-time visitors to your website are ready to make a purchase. Having engaging content that’s targeted to your readers, not necessarily other authors or your friends, is key to making that instantaneous connection, so they’ll come back  to you when they’re ready to buy.

While I believe producing blog content that readers want to bookmark and share should be our primary goal, positive search engine optimization (SEO) is also a bonus. Google loves websites that add fresh content on a regular basis, and studies routinely show consumers are lazy and pick one of the top search results. As a reward for all your hard work, you’ll start to steal one of the top spots for the words relevant to what you do, like “Indie chick-lit about teachers.”

Arm #3: Social Media

Every day, more than a half billion new Tweets are generated, which is more books than exist in the world. Social media is a nearly ubiquitous tool, and your challenge as an author is to stand out amidst the noise. Post invaluable content, build genuine relationships, and perhaps most importantly, let other authors bask in your limelight once in awhile.

Arm #4: Email Marketing

There’s no single marketing tactic that’s more divisive than email marketing. Honestly, I’m a fan because it works, and it has the highest return on investment (ROI) of any form of marketing. Follow the Federal Trade Commission’s Can-SPAM act to the letter, and don’t add any contacts who haven’t specifically opted into communication. Use your email list as a tool for relaying extra important and relevant information to people who already love you, and you’ll be thrilled with the results.

Arm #5: Your Website

People really hate slow-to-load websites that look like they’re stuck in the ‘90s. 58% of consumers will actively try to avoid a brand in the future if the company’s website leaves something to be desired. Gorgeous custom web designs are pricy, but there are plenty of professional-looking WordPress templates for less than the price of 10 lattes. Believe me, a website design that means business is well worth your investment.

While these 5 arms are just a basic overview of the critical components of an online presence, you’ll be less agile and effective if you eliminate one. Wherever your readers are, you should be also.

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Jasmine Henry is a Project Manager at Inbound Marketing Agents, a creative agency in Nashville, TN. Connect with her on Twitter: @jasminehenry10

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Attention bloggers! Interesting in writing a blogpost for Fictionista Workshop? Contact Miranda at burntcore@gmail.com to express interest and to discuss topics.

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Our Goodreads Bookshelf

To Kill a Mockingbird
Harry Potter and the Sorcerer's Stone
Twilight
Harry Potter and the Deathly Hallows
Harry Potter and the Prisoner of Azkaban
Harry Potter and the Half-Blood Prince
Harry Potter and the Goblet of Fire
Harry Potter and the Order of the Phoenix
Harry Potter and the Chamber of Secrets
The Great Gatsby
Pride and Prejudice
1984
The Hobbit: Or There and Back Again
Romeo and Juliet
Of Mice and Men
New Moon
Lord of the Flies
The Adventures of Huckleberry Finn
The Fellowship of the Ring
Eclipse


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